What is safe for you is not always safe or effective for your children, newborn or expectant mothers. Everyday hand soap can cause nerve damage and toxic if swallowed. Shampoo and body products have potential to cause birth defects if used by mom while pregnant. Who has the time to research every product on the market for safety? Bright Eyed Babies takes the guess work out of safe, effective and fun products for the whole family while keeping your health at heart. www.brighteyedbabies.com