When tiny tears occur in the thick, fibrous band of tissue reaching from your heel to your toes (called “fascia”), inflammation and pain are the result. This is plantar fasciitis and left untreated, can produce heel spurs. A number of things can contribute to plantar fasciitis. While men can get plantar fasciitis, it’s more common in women. Plantar fasciitis is more common in runners, people who are overweight and those who wear shoes with inadequate support VoxxLife socks and insoles are proven to reduce pain and improve circulation, thereby encouraging healing.