The Hidden Messages in Water. By Dr. Masaru Emoto. This New York Times Best Seller, shows how thoughts, words and feelings have a positive impact on water and our personal health. Dr. Emoto discovered that not all frozen water looks the same. His research shows that water from clear springs and water that has been exposed to loving words or crystals shows brilliant, complex, and colorful snowflake patterns. In contrast, polluted water, or water exposed to negative thoughts, forms incomplete, asymmetrical patterns with dull colors. This research has the potential to profoundly transform not only your view, but world views about water we consume.