Stigma: The stigma around substance use is one of the biggest barriers for people seeking and receiving treatment for addiction. It is also a barrier for those individuals who have tried to access services in the past. Stigma is often displayed in the form of discriminating attitudes, beliefs, and behaviours. We often use words to describe people and their health conditions that reflect our attitudes and approaches to helping them. Sometimes the words we use can be pejorative and counter productive. International studies by the World Health Organization show that people with alcohol and drug use disorders are among some of the most stigmatized of all health conditions.