We have heard it quite often that no twins are alike. So then why should be the patients with similar disease conditions be treated equally? Every person is an individual and individual’s response to medication varies. Pharmacists understand these complexities. They meet with patients through one- on-one consultations to assess their current use of medication, prepare recommendations, discuss it with their physician and with patients themselves. Pharmacists are personalized medicine experts who have the training and tools to optimize medication therapy in our communities. Personalized services or medication management is different from regular counseling that patients receive from their pharmacy. Helps to find drug therapy problems, find solutions for such problems, decrease repeat visitations to hospitals, reduce emergency visits and improve patient satisfaction.