Healthy-looking skin starts with products that are formulated with clean, effective, organic ingredients that hydrate, refresh & rejuvenate. The ingredients in organic beauty products set them apart from cheaper drugstore counterparts. *High concentrations of quality active ingredients vs inactive cheap fillers or harmful chemicals. *Quality active ingredients are listed first as ingredients are always listed in descending order, starting with the largest amount. *Higher concentration of active ingredients means less product is needed for each use. *Organic, clean products without chemical preservatives have an earlier expiration date. A long shelf life usually indicates fillers and harsh chemical preservatives.