In 2022, several internet sources reported that Super Bowl LVI was THE largest sport betting sporting event in North America, including an increased percentage of prop bets ( x > 60%-70%). The Lombardi Line talk show reported a record handle at $179M+ (Las Vegas odds makers). The days of simply predicting a win/loss, quarter points, or basic point spread are far behind us. Micro-betting, early cash outs, prop bets and other in-game betting features have heightened the gambling experience, mirroring slot machines in its neuro-chemical impact on the brain. How much betting will this year’s Super Bowl draw in?
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