Onset hearing loss is usually gradual, so it can take a long time for people with hearing impairment to realize there is a problem. While starting a conversation with a loved one experiencing hearing loss may be difficult, it’s a key step towards a solution. Strategies for having productive conversations include: *Aim to have serious discussions early in the day, before navigating daily activities. *Ask helpful questions to create an open dialogue and make everyday communication easier. For examples: “Should we have this conversation in a quieter location?” *Focus on facts and specific symptoms and encourage them to get a professional evaluation.