Taking a night off from drinking can now be a part of an exciting night out! Self-care can extend past sunset and socializing can boost your health and wellness game. When we consume beverages that are healthier for our body and mind, we feel more empowered and connected to our souls. We call this mindful consumption. Our Brü is soulfully curated for both flavour and functionality, creating a novel social experience. It’s time we remove outdated, stigmatized labels like alcoholic, recovery, disease and replace them with empowering words like alcohol-free, sober curious, and non-drinker, so people can feel proud about their accomplishment by choosing not to drink.